Our Story

Why we built Sideline

Sideline started on a metal bleacher in the middle of a July tournament. One of us was three games deep, melting in the sun, watching half the parents retreat to their cars with the A/C running — missing their kids' best plays just to escape the heat.

That felt wrong. You shouldn't have to choose between being comfortable and being there.

So we set out to build a better hat: real UPF 50+ shade, a quiet built-in fan for hands-free cooling, and a battery that outlasts any tournament Saturday. Something you'd actually want to wear on the sideline, in the garden, at the grill, and out on the water.

Sideline is for the parents who never miss a play, and for everyone who refuses to let the heat decide their day.

Stay cool. Stay shaded. Stay in the game.